A full 204 PS, from 0 to 100 in 7,7 seconds. For Kia's first sports car, the new Kia pro_cee’d GT, we took the europe-wide target group on the craziest digital test drive of their lives. Warning: Dizziness inducing!
The pro_cee’d GT is the first high performance model from Kia. In doing so the brand entered a new category whose buyers didn’t really have Kia on their minds. It was our task to win over this young, male and digitally demanding target group.
GT Ride – the mobile racing game, in which you can build your own unique racetrack by moving your smartphone freely in the air. This track will automatically be saved and shared with your Facebook friends, so you can compete against them “on your own soil”. The game is available worldwide for smartphones, tablets, the GT RIDE webiste and on Facebook.
The app was downloaded more than 200,000 times worldwide. Within the shortest time period a GT RIDE Facebook community emerged with more than 30,000 users, who created more than 80,000 different racetracks, raced on around 300,000 times.
Client: Kia Motors Europe
Production: Artificial Rome