Together with Rocket Beans TV, Germany's first 24 hour internet channel, we developed a unique content format whose concept is also the name of the show: Weekly Wahnsinn!
"Who, if not us." – Through this positioning, Jägermeister stands for community like no other brand. Especially young people search for this content on social video platforms. Since in contrast to TV, platforms like YouTube, Twitch and so on offer the possibility for stars to interact with fans – and to become part of a real community.
“Weekly Wahnsinn” – the Jägermeister show with Rocket Beans TV, the number 1 internet channel in Germany. In this weekly show format, we offer the Jägermeister target group completely new game ideas for an evening with friends. Of course on channels, where the target group are present anyway: on YouTube, Facebook and Twitch.
In the first three months, Jägermeister reached over 3 million people. Over one million people watched the film for longer than 30 seconds on YouTube, Facebook and Twitch. In total, viewers voluntarily watched 1,430,882 minutes of content – that's 994 days with the first seven episodes alone. In doing so, subscribers of the Jägermeister YouTube channel rose by 150%.
Client: Jägermeister
Production and direction: Rocket Beans TV
Music: German Wahnsinn