The largest digital canvas, the edding “Wall of Fame”, is back. With new features and a lot of blank space it’s waiting to be covered in drawings from people all over the world. To spread the news we started a pen-tastic influencer campaign.
The “Wall of Fame” is the perfect place for all the aspiring Picassos and pen-acrobats out there that want to show the world their skills and work on something great together. But how do you excite the creatives of generation Social Media about a website – and get them to sign up and join in?
A contest on the topic of love, an amazing prize to win – and a special jury that drew attention! With Reyhan Yildirim (@reyhansartwork), Pablo Fontagnier (@hombre_suk_trs) and Laura Klinke (@lauraklinke_art) we had three amazing artists from the Manga-, Graffiti- and Illustration-Scene on bord, that promoted our campaign to exactly the right audience.
Not only did they leave their own beautiful artworks on the “Wall of Fame” which generated a lot of traffic, but also regularly called out their followers in stories and posts to join in and be part of the contest. And thousands of them did.
The digital markers did not stand still. After three weeks this is what we looked at: 2.558 subscriptions, 77.964 sessions, 15.528 artworks on over 100 canvases and three happy winners of an iPad Pro. Oh, and the Instagram channel @edding_wall_of_fame increased its followers from 0 to 6.335. Not surprisingly, we marked this as a successful campaign.
Client: edding
Influencer: Reyhan Yildirim (@reyhansartwork), Pablo Fontagnier (@hombre_suk_trs), Laura Klinke (@lauraklinke_art)
Idea and realisation "Wall of Fame": demodern
Website: wall-of-fame.com
Instagram: @edding_wall_of_fame